


HT
Founder and CEO
Blog author
Market Geek
With pumpkin spice in the air and ads in your mailbox, what better time to think about improving your marketing? Use seasonal trends and curate a campaign to grow your audience right? No matter the season, time, or circumstance, a business runs on marketable products. Stand out from the bunch, and market what matters most! Your product needs to be heard and what better way to do so with strategy.
The questions still stands as to whether or not you should invest in marketing, how much you should invest, and if it’s even worth it. The answer depends on your market of choice. Whether its real estate ( local and MLS interaction), Retail (Investors, business events, social ads), etc. You need to configure who your audience is, how they think, what they are willing to achieve and what they can get out of it. To market is to understand your customers and their needs. Achieving growth is a goal for all businesses, and with that with growth comes chaos that needs a system. No matter the style or step-by-step system you would like to use, your brand needs to be known to sell. We may not be the answer to this question, but understanding what your brand needs are will make your journey much more clear. In the financing jungle of marketing you can take risks, tread lightly, or free fall into probability, and algorithms. Investing takes planning so our guide below may help in the financial department.
Financing marketing
- Evaluate your allocated funds.
- Choose which ad method you believe may be best for your brand’s needs, and profit goals.(research average costs of what you are looking for in specific)
- Don’t over-evaluate your funds and set aside too much or too little for minor for major habits that could create a pitfall in your work.
- Be aware that once you create content, ads, local events, etc. that people are now leaning toward more authentic and positive influences. Keep consistency so your allocated funds are not spent for a general non-engaging audience. (Another words think outside the box and be you)
From time to time you need to be aware of trends in your market, economic influx, your growth stages, and your potential ROI (return on investment). From our research you should maintain a consistent 2-20% fund allocation to marketing. Plan for profit, loss, and demand, as these tend to matter the most when considering a financial plan. Marketing may seem like a risk from time to time, but when done strategically with a team and tips it could open opportunities, build brand integrity and create pathways to easier solutions, and company growth. Let’s determine the benefits, potential opportunities, financing, strategies, and market creation together through our Elevate Hub and partner with us to not only grow your market potential, but Invest in knowledge for success!