HT
Founder and CEO
Blog author
Bold Moves Only
From leveraging AI-driven insights to harnessing the power of immersive experiences, effective marketing trends are reshaping how businesses connect with the everyday consumer. Adaptability and innovation will be key, as brands strive to stay ahead and resonate with the ever-changing consumer preferences. So let’s show you how to dominate the rest of 2024 in the marketing world.
The best trends we seem to find that lead to the best outcomes are
- Short form video content (Reels, Full capture content, interactive)
- AI (Quick consumer access 24/7, Clickable tools, fast solutions)
- Influencer, micro influencer partner (Audience reach, Authenticity, trust building)
- Omnichannel Marketing (seamless customer/audience interaction)
- Audio content (trending music, audience zoning)
- Hyper Emailing (personalization, Extremely relevant, purchasing action)
- UGC content (drives engagement, Builds trust)
Don’t worry we will go into some depth with all of these within this one blog, but we want to make one notable clarification. These marketing strategies can all be used but that doesn’t mean that they will help your brand if your brand has a specific goal. If your brand prefers audience engagement and viewable content for awareness we would advise that you may not need to waste your time with hyper email right away, because your goal isn’t to engage and get to know your audience quite yet. Marketing is a mountain every business needs to climb to become relevant, but take into account what your strategy looks like and the steps you need to take to improve it. These marketing components are trendy yet they do offer different outcomes.
Short Form Video Content
Reels, full capture content, and interaction is what short form content will lead your brand with. Your audience will need consistency with this one due to the timing, and relevancy. Depending on what you are selling or promoting your audience needs Full capturable and interpretable content that they can interact with and voice their opinion on. This is a win-win because it helps other consumer’s view perspectives and furthers your business for reflection and improvement. Reels are a great way to capture the short video content scene because so many app algorithms rely on content creators to keep their audience in the interactive phase. Which leads to more eyes on your brand and closer success.
AI
No life should be lived at a desk by a phone 24/7, welcoming AI. AI is seemingly frightening to businesses because of its relevance and theoretical problems for the future of businesses, but it comes in handy when automation is needed and your business reaches the internet. Your brand will need customer service if your product/service calls for it, so be prepared and make life easier by leaving the consumer with a seamless and fast solution to any problem they may have. We realize that AI isn’t “marketable” in some perspectives, but it is the future and it has been more than helpful to companies by building trust with the audience, and has ran great numbers for returning customers. It’s like the Robin to Batman. Plus AI can create on the go content, scale content production while maintaining quality work, and assess to Customer decision making.
Influencer/Micro- influencer Marketing
People love people who they can trust and influencers have been that rock for people across the globe since apps and movie stars were born. Creating an agreement with an influencer is tricky especially when your brand isn’t established so this marketing choice depends on the finances you are willing to set aside to work with an influencer and or your brand intent. Micro influencers are influencers who haven’t yet obtained millions of views yet they are influential in the decision making of the audience they make content for. Micro influencers range in an audience level of 10,000-100,000, and are very niche and effective compared to normal influencers. They tend to receive more effective sales growth because the audience sees their reputability and can relate to their lifestyle in some aspects. If your brand is in search of quick growth or a boost the influencer route can be a great option.
Omnichannel Marketing
When you think of this strategy, think about channeling your customer immediately through your brand’s process and sales work and directly into the purchase /service of your brand. This is a 1..2..3 strategy and needs to be established sooner than later for your brand to have heavy engagement or any at all. You need to have a seamless clickable website, web-page, service list, funneling through your customer’s every experience with your brand. This creates simple problem solving for issues that arise, high customer mood involvement, and will help build trust and swiftness with your audience’s decision making.
Audio Content
Music is ever changing and so are people’s tastes. Which gives your audience some idea of what you may offer depending on the music linked to your brand’s display. This efficient marketing option tends to never go out of trend because music is always trending. To perfect this tactic you need to research similar influencer content correlating to the product/service you provide, new music and popular used sounds used in apps and as background music for your content.
Hyper Emailing
Hyper emailing is exactly like normal email marketing with a personalization feature to make the consumer feel catered to. With hyper emailing you should add quick purchase and funnel clicking features, add the user’s or subscriber’s name, be extremely relevant to trends, news, etc. pertaining to your brand, and purchasing action if possible. We like to say it’s called hyper emailing because it’s so hyper fixated to what your consumer is looking for when it comes to feeling valued and simplicity.
(our recommendation is to stay consistent with this particular one, it keeps users engaged and aware of your brand when they might need it)
UGC (user generated content)
This marketing strategy involves leveraging content created by your customers or users to promote authenticity and brand quality. UGC can be social media posts, videos, stories, reels, Reviews, testimonials, Blog Posts, comments, unboxing, product analysis, Hashtags, Q&A’s, etc. It works for you if your brand has integrity and a great quality product whether physical or virtual. Not only is UGC cost effective, but it increases engagement, social influence, and broader audience reach. An example of UGC marketing is “GoPro” due to their encouragement towards customers to share adventure videos captured using their cameras, as they feature on social media.
So there you have it, a few trends in the marketing world that can really benefit your brand and its reach on the internet. Nonetheless you’re not alone in navigating the complex world of marketing. By partnering with us, you’ll gain the support you need to elevate your brand and unlock new levels of success within your marketing goals. Feel free to email us below and expect a response within 48 hours to step further into a successful future and Invest in knowledge for success!
